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Sustainability

Our Name Comes From ‘Kuleana’

In Hawaiian, Kuleana means sacred responsibility. The duty to care for your world, your people, and what has been entrusted to you.

What you tend to, tends to you back. We built this brand on that belief.

Materials Comparison

Conventional Organic Recycled What we use

Shorter bar = lighter footprint

Water

Litres used per kilo of fibre

Conventional ~2,700 L
Organic ~800 L
Recycled ~95% less

Carbon

Kilos of CO₂ per kilo of fibre

Conventional ~5.5 kg
Organic ~2.97 kg
Recycled 1.1–1.65 kg

Energy

Against the conventional baseline

Conventional Baseline
Organic ~60% less
Recycled ~56% less

Organic wins this row. Recycling still saves roughly 1,800 kWh per kilo.

Land

Farmland needed to grow the fibre

Conventional High
Organic Higher
Recycled None

Organic yields less per hectare, so it can need more land than conventional.

Every lifecycle figure in textiles is a range, not a point. These are commonly cited industry estimates. Your KOLEANA sits somewhere inside them, depending on the blend, the dye process and how far it travelled.

Sources: Textile Exchange Materials Snapshot, Supplier LCA, Water Footprint Network, Recover Fiber

What Goes into our Clothes

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Organic Cotton

Blended in specifically to help restore the original staple length, because pure recycled fibre alone is simply too short to survive long-term wear.

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Recycled Cotton

Sourced from post-consumer clothing, sorted by color and mechanically broken back down into fiber. 50% of every standard tee, 70% of our Baby and Fitted styles

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recycled-spandex-cotton

Recycled Spandex

Used at 10% in Baby and Fitted tees — not novelty, but shape retention that keeps it in your closet for years, not months. The most sustainable garment is the one you keep.

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Manufacturing

TANIA CORPORATION - A small woman owned manufacturer based in India.

LOCATION: Sagar Ratan Industrial Premises, Navi Mumbai, 400705

Supporting cotton farmers and restoring nature. One order at a time

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Donate 1% to Cotton Farmers

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Plant a Tree per Order