Our Name Comes From ‘Kuleana’
In Hawaiian, Kuleana means sacred responsibility. The duty to care for your world, your people, and what has been entrusted to you.
What you tend to, tends to you back. We built this brand on that belief.
Materials Comparison
Shorter bar = lighter footprint
Water
Litres used per kilo of fibre
Carbon
Kilos of CO₂ per kilo of fibre
Energy
Against the conventional baseline
Land
Farmland needed to grow the fibre
Every lifecycle figure in textiles is a range, not a point. These are commonly cited industry estimates. Your KOLEANA sits somewhere inside them, depending on the blend, the dye process and how far it travelled.
Sources: Textile Exchange Materials Snapshot, Supplier LCA, Water Footprint Network, Recover Fiber
What Goes into our Clothes
Organic Cotton
Blended in specifically to help restore the original staple length, because pure recycled fibre alone is simply too short to survive long-term wear.
Recycled Cotton
Sourced from post-consumer clothing, sorted by color and mechanically broken back down into fiber. 50% of every standard tee, 70% of our Baby and Fitted styles
Recycled Spandex
Used at 10% in Baby and Fitted tees — not novelty, but shape retention that keeps it in your closet for years, not months. The most sustainable garment is the one you keep.
Manufacturing
TANIA CORPORATION - A small woman owned manufacturer based in India.
LOCATION: Sagar Ratan Industrial Premises, Navi Mumbai, 400705
Supporting cotton farmers and restoring nature. One order at a time
Donate 1% to Cotton Farmers
Plant a Tree per Order